Privacy Policy

Privacy policy

Last updated: 21 August 2025

purevesta.com operates this shop and website, including all related information, content, features, tools, products and services, to provide you with a customized shopping environment (the "Services"). The Purevesta shop is powered by Shopify technology, which allows us to offer the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit and use the Services, make purchases through the Services or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy applies to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you are aware of this Privacy Policy and understand the collection, use and disclosure of your information as described in this Privacy Policy.

Personal information that we collect and process

When we use the term "personal information", we are referring to information that identifies you or can reasonably be associated with you. Personal information does not include information that is collected anonymously or that has been anonymised in such a way that it cannot be identified or linked to you.

We may collect or process the following categories of personal information, including the conclusions drawn from it, depending on how you use the Services, where you live, and to the extent permitted or required by applicable law:

Contact Information includes your name, address, billing address, shipping address, phone number and email address.

Financial Data includes credit card, debit card and financial account numbers, payment card details, financial account details, transaction details, forms of payment, payment confirmations and other payment data.

Account information includes username, password, security questions, preferences and settings.

Transaction information includes items you view, add to cart, add to wish list, purchase, return, exchange or cancel, as well as past transactions.

Communications with us includes information you provide in communications with us, such as when you send a request to customer service.

Device information includes information about your device, browser or network connection, IP address and other unique identifiers.

Usage information includes information about your interaction with the Services, including how and when you use or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use our Services, communicate with us, or if you otherwise provide us with personal information.

Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.

From service providers, including where we work with them to operate certain technology and where they collect or process your personal information on our behalf.

From our partners or other third party companies.

How we use your personal information

Depending on how you interact with us and the Services you use, we may use your personal information for the following purposes:

Providing, customising and improving the Services. We use your personal information to provide the Services, including fulfilling your contract with us, processing payments, fulfilling orders, remembering your preferences and products of interest, sending notifications related to your account, processing purchases, returns, exchanges or other transactions, creating, maintaining and managing your account, arranging shipping, enabling returns and exchanges, allowing you to post reviews and creating a personalised shopping experience, for example by recommending products related to your previous purchases. This may include using your personal information to personalise and improve the Services.

Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as to send you marketing, advertising and promotional communications via email, text message or postal mail, and to display online advertisements to you promoting products or services on our Services or other websites, including based on items you purchase or add to your shopping cart or your other activity on the Services.

Security and Fraud Prevention. We use your personal information to authenticate your account, to provide secure payments and purchases, to detect and investigate potentially fraudulent, illegal, dangerous or malicious activity and take appropriate steps to combat it, and to protect public safety and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for ensuring the security of your account credentials. We strongly discourage you from sharing your username, password and other credentials with anyone.

Communication with the User. We use your personal information to provide you with customer service, to answer your questions, to provide you with effective services, and to maintain a business relationship with you.

Legal Reasons. We use your personal information to comply with applicable law or to respond to legitimate legal processes, including requests from law enforcement or government agencies, and to investigate or participate in evidentiary proceedings in civil cases, potential or actual litigation or other proceedings of a litigious nature, and to enforce or investigate potential violations of our terms and conditions or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third party companies for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

In the case of Shopify, we may disclose data to suppliers and other third-party companies that provide services on our behalf (e.g. IT management, payment processing, data analytics, customer service, cloud storage, fulfillment and shipping).

For business and marketing partners to provide marketing services and present advertising to you. For example, we use Shopify to provide personalised advertising through third-party services based on your online activity across different retailers and websites. Our business and marketing partners will use your data in accordance with their own privacy notices. Depending on where you live, you may have the right to withhold your information for the purpose of displaying personalised advertising and marketing based on your online activity across different retailers and websites.

When you instruct us to disclose certain information to third-party companies, you request or consent to do so, for example for the purpose of shipping products or in connection with the use of social media widgets or login integration.

With our affiliates or within our corporate group.

In connection with a business transaction, such as a merger or bankruptcy, to comply with obligations under applicable law (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies, and to protect and defend the Services, our rights, your rights or the rights of others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. The information provided as part of the Services will be transferred and shared with Shopify, as well as with third-party companies that may be based in countries other than your country of residence, in order to provide services to you.

Furthermore, in order to secure, develop and improve our business, we use certain advanced features of Shopify that incorporate data and information obtained from your interactions with our Store, with other merchants and with the Shopify platform. In order to provide you with these advanced features, Shopify may use personal information collected from your interactions with our Store, with other merchants and with the Shopify platform. In such circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights related to the use of your personal information for these purposes. 

To learn more about how Shopify uses your personal information and any rights you may have, please visit Shopify's Consumer Privacy Policy section. Depending on your location, you may be able to exercise your applicable rights in relation to your personal information here: Link to Shopify's privacy portal.

External websites and links

The Services may contain links to websites and other online platforms operated by external companies. If you are transferred to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee the privacy or security of such websites, nor are we responsible for them. This includes, but is not limited to, the accuracy, completeness and reliability of the information found on these websites.

Information that you provide in public or semi-public places, including information shared on third-party social media platforms, may also be visible to other users of the Services and/or users of these third-party platforms without restriction as to its use by us or the third-party company. Our posting of such links does not in itself imply an endorsement of the content on such platforms or their owners or operators, except as explained in the Services.

Children's data

The Services are not intended for use by children. We do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request that we delete that information.

As of the effective date of this Privacy Policy, we have no actual knowledge of "sharing" or "selling" (as those terms are defined by applicable law) personal information of persons under the age of 16.

Security and retention of User data

Please note that no security measures are perfect or inviolable and we cannot guarantee "total security". Furthermore, any information you send to us may not be secure during transmission. We discourage you from using unsafe channels to transmit sensitive or confidential information to us.

How long we retain your personal information depends on a variety of factors, such as whether we need the information to operate your account, provide Services to you, comply with legal requirements, resolve disputes or enforce other applicable agreements and policies.

Your Rights and Choices

Depending on where you live, you may have all or some of the following rights related to your personal information. However, these rights are not absolute, may only apply in certain circumstances and in some cases we may deny your request to the extent permitted by law.

Right of access (information). You may have the right to access the personal information we have about you.

Right to erasure. You may have the right to request the deletion of personal information we have about you.

Right to rectification of data. You may have the right to request the correction of inaccurate personal information we have about you.

Right to data portability. You may have the right to obtain a copy of the personal information we have about you and to request that it be transferred to an external company in certain circumstances and subject to certain exceptions.

Managing your communication preferences. We may send you promotional emails and you may opt-out at any time by using the unsubscribe option displayed in our emails. If you opt-out, we may still send you emails other than promotional emails, such as account or order-related emails.

If you are a resident of the United Kingdom or the European Economic Area and are subject to exceptions and restrictions under local law, you may enjoy the following rights in addition to those described above:

Objection to processing and restriction of processing. You have the right to ask us to stop or restrict the processing of your personal information for certain purposes.

Withdrawal of consent. Where we need your consent to process your personal information, you have the right to withdraw that consent. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal. 

You may assert these rights where indicated on the Services or through the contact details below. To find out more about how Shopify uses your personal information and the rights you may have, including your rights in relation to Shopify's processing of your data, please visit: https://privacy.shopify.com/pl.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can proceed with your request, in accordance with applicable law. Under applicable law, you may authorise a representative to make a request on your behalf to enforce your rights. We will require proof of authorisation before we will accept such a request, and we may also ask you to confirm your identity directly. We will respond to your request within the timeframe provided by applicable law.

Complaints

If you have a complaint about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal against our decision or to lodge a complaint with your local data protection authority. You can find a list of the relevant data protection supervisory authorities in the EEA here.

International data transfer

We may transfer, store and process your personal information outside your country of residence. Where we transfer your personal information outside the European Economic Area or the UK, we rely on recognised data transfer mechanisms such as the European Commission's standard contractual clauses or equivalent agreements issued by the relevant supervisory authority in the UK, unless the data is transferred to a country deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date and notify you of the changes in accordance with applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or to exercise any of your rights, please contact us by phone, email at contact@purevesta.com.

In accordance with applicable data protection laws, we are the data controller of your personal information.